Národní úložiště šedé literatury Nalezeno 2 záznamů.  Hledání trvalo 0.01 vteřin. 
Market Entry Strategy of Benzina, s.r.o. (Unipetrol, a.s.) to the Foreign Market
Masár, Lukáš ; Chlebovský, Vít (oponent) ; Škapa, Stanislav (vedoucí práce)
The main aim of diploma thesis is suggestion of proper market entry strategy of firm Benzina, s.r.o. (Unipetrol, a.s.) to foreign market. Work contains analysis of current situation in domestic market in the Czech Republic and analysis of industry in Ukrainian market. The basic analytical methods were introduced and consequently applied. On the basis of conducted analysis was recommended market entry strategy to the Ukraine.
Market Entry Strategy of Benzina, s.r.o. (Unipetrol, a.s.) to the Foreign Market
Masár, Lukáš ; Chlebovský, Vít (oponent) ; Škapa, Stanislav (vedoucí práce)
The main aim of diploma thesis is suggestion of proper market entry strategy of firm Benzina, s.r.o. (Unipetrol, a.s.) to foreign market. Work contains analysis of current situation in domestic market in the Czech Republic and analysis of industry in Ukrainian market. The basic analytical methods were introduced and consequently applied. On the basis of conducted analysis was recommended market entry strategy to the Ukraine.

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